If you're trying to sell an online product, especially an information product, there are 5 types of content that usually used by many expert marketers on the net.

1. "How to Guide/Manual". This is the most popular types of information product. This is also usually the most popular types in your local bookstore. Begin your product's title with "How to ...” Try to make people think that your product is for newbie, and they will love that.

2. "Stories" type. You can present your eBook contents in story format. You can try to compile a collection of short stories or articles to form an eBook. If you have a good skill in storyteller writing, this type is recommended for you.

3. "Tips" type. Use a number on your title, for example: "100 Tips to Sell Your Products", "7 Tips to Lose Weight", "5 Tips To Attract Women", and so on. Remember that your reader should have at least minimal understanding on the topic.

4. "Reference" type. You can list all directories in your topic needs. For example: "Complete List of Cheap Hosting Provider", "Complete Directory of Best Article Directory". This will give a lot of convenience for your readers because they didn't need to search that place by themselves. You have done the hard work for them.

5. "Interview" type. This type is for you who don't have any idea how to give content to your readers. Find out an expert in your niche, and try to interview them. You can record your interview with him/her and create the transcript and the audio packages. Give them a win-win offer so they are willing to be interviewed by you.